Mattel is trying to bring attention to role models, as they introduce their Sheroes collection, featuring a variety of role models from past and present.

There’s snowboarder Chloe Kim; artist Frida Kahlo; filmmaker Patty Jenkins; US Olympic gymnast Gabby Douglas; boxer Nicola Adams Obe; young Australian conservationist Bindi Irwin; aviation pioneer Amelia Earhart; volleyball champ Hui Ruoqi; plus-size model and body activist Ashley Graham; NASA mathematician Katherine Johnson; chef Helene Darroze; soccer player Sara Gama; golfer Lorena Ochoa; windsurfer Cagla Kubat; TV host and Nat Geo Editor Martyna Wojciechowska; Chinese actress and philanthropist Xiaotong Guan; San Francisco Ballet principal dancer Yuan Yuan Tan; and the Tehran-born designer behind cult favorite fashion label lala Berlin, Leyla Piedayesh.